First came concrete then came unconditional.
Way back in 1997 our founder Philip Stephens spearheaded the now notorious concrete PR agency and mixed label and home decor shop of the same name that was nestled on the corner of Oxford Street & Soho.
Famed for selling an electric mix of new labels alongside home-decor, vintage furniture and home fragrance, concrete pioneered the launch of some of the most influential next gen fashion of its generation.
It is with this sentiment that we as a label have chosen to calve out our path into the future. We will bring to market our latest finds in the worlds of fashion, home furnishing and interiors, all sustainably or ethically sourced while reinventing the archive of unconditional for a new generation of fashion lovers.
We will bring the latest new gen designers to market in both fashion and lifestyle to showcase their own works as well as work on redefining the unconditional archive and future collection alike.
To Philip, all who worked with him and all that made concrete a place of creativity and freedom - this ones for you !